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2010 Cosmoproof exhibition stand. IT
design and realization
date: January - April 2010
client: Arpa arreda s.r.l.
quantitative data: 64 m2
stand Cosmoprof 2010  
The idea for of this project developed from a simple model. Hair-cutting techniques and creativity inspired the design of the exhibition area, with a single element of furniture – a string curtain – being repeated within the space. The final stand is perceived by the visitor as a little but accurate hairstyling operation: the varying densities of the decoration and the different points of light can be distinguished but do not predominate over the products displayed, whose value is enhanced as if they were features of a face.